Learn how to add products to your Business Profile. Its these people who will leave negative reviews and destroy your local SEO. Youll be sent a postcard within 14 days with a verification code. Click on the image, then click the trash icon in the upper-right corner. After that, youll have a well-optimized Business Profile that doesnt fall victim to the common optimization mistakes many business owners make. Got questions about the optimizations above? While its not as critical anymore, it still is best if you are consistent with your business name, address and phone number (NAP) across of all your business mentions online. One of the biggest ranking factors in local search is proximity. High-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location. Because of this, search results are extremely likely to vary for different search location settings. To optimize Google My Business, make sure to add a 750-character description of your business within your profile. Now, were ready to do a primary and secondary category audit. Tell people about your business instead. This is particularly useful if you are using call tracking for Google Ads. You can keep up to date with the latest GMB Profile changes and enhancements by visiting the following pages: I hope you enjoyed this Google My Business optimization checklist. The goal is to give potential customers a feel for the people theyll be interacting with at your business. Search engine optimization (SEO) is often about making small modifications to parts of your website. This portion of the audit may also be used to inform social media marketing decisions. In other words, people who type this into Google are looking for local businesses that provide this service. However, an audit of the competition may help to generate ideas and inform your own strategy. This Google my business profile optimization tutorial is the most comprehensive (& Valuable) video guide available on the web for any local business owner. How To Optimize Your Google My Business Profile. For multi-location businesses, use the specific landing page for each location. Use judgement and check out our tips on. Choose callback, chat or email support as desired. This tells us the query has local intent. Google has also continued to roll out unique GMB features to specific industry types. For example, if your business address is on North street, choose either North or N. for the address and always use the same version for every mention of the business address online. Youll see This listing has already been claimed. Google Business posts can include content such as: Havingreviewson yourGoogle My Business Profilecan help improve optimization to increase rankings in the search engine. Google does not factor this into your listing, however, its valuable to help your customers find you. This is because newly created Google My Business listings wont show (or will have limited visibility) in search unless they have been verified. Do not use stock photography or videos. Google states in their guidelinesthat if you do this, your profile could get suspended: Your name should reflect your business real-world name, as used consistently on your storefront, website, stationery, and as known to customers. Youll want to be sure that your local landing page (the Website URL in the audit template) is optimized and contains the following: This will help to ensure that visitors are incentivized to take valuable actions (such as make a call or submit a form). This helps you see in Google Analytics how many people came to your website from your GMB listing. Google My Business Profile is a continually evolving product and this optimization checklist will continue to reflect those improvements. To improve your businesss local ranking, use Google Business Profileto claim and update your business information. Lets paste those into Keywords Explorerand check the Also rank for report. Including your businesss website URL is important for helping customers find your website online. an employee left a review, the reviewer has a fake picture or obviously fake name, identical reviews on multiple businesses, you can prove the company is review-gating, someone is leaving reviews all over the country in an obviously fake pattern, etc.). This is a simple breakdown of where your listing is shown most Google Search or Maps. In addition to generating reviews, youll also want to respond to reviews on a frequent basis and remove negative Google reviews when possible. It appears in both desktop and mobile web search, but does not appear on the Google Maps app. Different link options will be available depending on your business category. According to Google, Businesses that add photos to their Business Profiles receive 42% more requests for directions on Google Maps, and 35% more clicks through to their websites than businesses that dont. The Bright Local study mentioned earlier in this optimization checklist revealed that Google My Business listings have an average of 11 photos, but businesses with more than 100 images on GMB get 520% more calls, 2,717% more direction requests, and 1,065% more website clicks than the average business.. Do NOT use categories if they do not directly apply to your business. Therefore, you should look for ways to encourage your customers to leave reviews on Google for your business using strategies like these: Responding to reviews is a great way to increase the quality of your GMB Profile for both Googles algorithm and customers. Depending on the category of listing, there a few different options: Additional website links should be added where applicable. If not, youll see an option to find and manage your listing. Ensure that you can answer the phone number in your GMB listing. Adding new pages for individual products or services. You cannot remove images that others have uploaded about your business, however, you can flag them for potential removal. For example, if your primary category is chartered accountant, theres no need to add accountant as an additional category because its too similar. It may not be practical to include every product or product category that your business carries. As explained in this other guide on how to create Google Business account, your Google My Business Profile verification is instant if you choose the email option. Mark the days youre open, then add the times when you open and close. Next to Opening date, click on the pencil icon. Follow the instructions to create a new listing. For storefront businesses, Google will want to see your workplace, business logo, equipment, public space, and possibly meet a couple customers. Enter the appropriate name and price of each menu item. Include a virtual tour video that gives customers a complete sense of the business and its location. Here are the basic steps in fully optimizing a GMB listing. And if thats the case, they should probably add them to their website. To keep things concise, there were a few features that I didnt mention but can be found in the Checklist sheet of the spreadsheet. Use this to link to your contact page or an online appointment system. If only one listing is verified, find the duplicate in Google Maps and "suggest an edit" as described in step two above, switch the toggle beside "Place is permanently closed" to "yes," select "Private" as the reason. Download your locations to a spreadsheet. Upon opening Google My Business Insights, youll find Views in search. Pro Tip: Once Google My Business has been completely optimized following these steps, its important to apply the same optimizations to LocalBusiness Schema Markup, local citations, and other local listings and directories. Grow local search visibility with efficient processes using these free Local SEO templates. You should monitor both your own listing and your competitors listings for fake reviews and report them. If Google gives you the option to add products and services to your business listing, its usually worth doing because it can help your business listing show up for even more relevant searches. Google Support, 2021 Own Your Listing Easily claim your Google Business Profile. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). One of the top ways to optimize your Google My Business Profile is to have complete and accurate information for your business. Optimize your business information (name, address, phone, hours, categories, etc.) How to improve your local ranking on Google, Update your business info for better visibility. Click Info and then in the Advanced information section click Store code. Google My Business pricing is $199 per month on average for Business Profile optimization, monitoring, and listing updates. Type your business name in the search box. Add a collection description up to 1000 characters. (Top 5 Benefits). Your Business Profile is a living and active resource. The Searches report separates branded search from discovery. Creating a business profile on Google My Business is for anyone that wants to attract customers to their local storefront, optimize for local searches or drive more traffic and sales. You should only leave these blank if you dont have a website or dont want to be contacted by phone. Start with the guidelines above, and add more photos overtime. Ive used this exact template to get some massive SEO wins for local businesses. If you run a retail business, you can show nearby shoppers what you sell by adding your in-store products to your Business Profile. Google has a specific form to report fake listings, or misleading / fraudulent information in the name, phone number or URL of a business. Add a product description up to 1000 characters. This means that they are physically located there (or verified their service area business there). As you discovered, there are many steps you can take in this GMB optimization checklist to help improve the search engine rankings and performance for your Busines Profile to attract more customers to your website and physical location. Create individual products within each categories. Exterior / interior photos If you have a physical location, upload at least three photos of the outside and inside of your business using different angles, different times of day, etc. Added How to Contact Google My Business Support section. Now that you've set up or claimed your listing, it's time to optimize it. Each store code must be unique, have no spaces or special characters, and a maximum of 64 characters. This media may be flagged and removed. An accountant is only a relevant result for folks looking for an accountant. Many of the options will end in the ability for you to directly contact GMB support. If all top ranking competitors share a physical location in the target locality, you know that your business should also be physically located nearby. In this case enter BOTH a business location and service areas. Another way to improve ranking signals is through Local Schema Markup. The number of times this article was shared on Twitter. Pro Tip: Use this Local Schema Markup template to better understand schema and create your own markup using the template. To add your hours, go to Dashboard > Info > Addhours. Remind customers that reviews arent just for your benefit, but they help others in the local community who are looking for a solution your business can provide. Referring to stats, targeting visitors for location-based searches improved the conversion rate to 100% as when visitors look for service providers "near me"; they may have a clear intent to make purchases. Google also features 3rd party reviews from other sites on profiles, and also uses them as a ranking signal. Learn more about how Google sources business information for search results. Businesses with complete and accurate information are easier to match with the right searches. Your position in web results is also a factor, so search engine optimization (SEO) best practices apply. If youre a service-area business,hit the option to set your service area. Dont use all-caps, emojis or other gimmicky character use. Each product and service is also another area to optimize for specific keywords in SEO to further improve the optimization of your listing. Note that no matter how big a service area you set, it is still unlikely to appear in a search result greater than 20 miles away. Click the Photos tab, the click the By customer top tab. It is also the only category that people actually see on your business listing. This is a new program launched by Google that lets organizations like Chambers of Commerce, banks, phone companies, etc. Google specifically states that one way to improve your local rankings is to keep the business hours accurate. Learn how to edit your business information. Incentivizing reviews with discounts, gifts, or cash is not allowed. However, Googles Guidelines state that you must use your businesss real name without any legal suffixes or keyword modifiers. Once completed for all competitors, review the common denominators for primary and secondary categories between competitors. If your logo isnt square, use a tool like Photoshop and adjust the canvas size to make it square, preferably with a white background outside the borders of the logo itself. Also search for previous business names, phone numbers, or addresses. Think of these as folders to organize your listings and manage access across the group. Only enter this if you serve customers at their location (service area businesses). In other words, queries where searchers are looking for businesses, products, and services in their local area. Pro Tip: Adding UTM parameters with Googles URL Campaign Builder can help you track website traffic coming from local listings. However, Google My Business changes frequently and the best practices for a well-optimized listing are not always clear. Here, we see products and services the website doesnt mention like cheek fillers, under eye filler, lip injections, and jawline filler. Now that weve established the competition for our target search location, were ready to move on to the next step. View page #1 results of Google to find your top 3 competitors for customers searching in one location. Optimize Google My Business and generate more visibility, traffic, and calls by following these guides. Create a separate section for each type of menu offering. Click Info and then in the Advanced information section click Labels. Links directly to PDFs are not supported. Accurate and appealing pictures may also show shoppers that your business offers what theyre searching for. Get ready: Build the right foundation to fuel AI. Like with regular hours, you can add multiple opening and closing times for the same day with the add hours button. Pro Tip: This feature cannot be directly controlled, however, this guide details the steps to add social media profiles to Google My Business. Attributes vary by business category and can include items like: Women Owned, Wheelchair Accessible, Restroom, Languages Spoken, Outdoor Seating, Happy Hour, etc. Click on Ask a Question or Ask the Community under the listing depending on the Google service youre using. Just go to Dashboard > Info > Add special hours. You can search for labels within the Google My Business dashboard and use them in Google Ads. Add toll-free and secondary phone numbers as Additional Phone fields. This ensures that your business listing is always up-to-date with relevant information. NOTE The Google Trusted Verifier program has been shut down. Think of them as status updates. His goal is to share the best tips and news about search engine marketing to help you get more website traffic. Consider enabling Google Assistant and / or direct messaging. Include photos and/or videos of common areas. Enter your business name and click "Next.". Stand out on Google with a free Business Profile Turn people who find you on Google Search and Maps into new customers with a free Business Profile for your storefront or service area.. For this next step, were just auditing whether keywords or the target location are in the listing title. Do not focus on promotions, prices or sales. You cannot use pay phone numbers like 1-900 numbers in the United States. Go to your listing in Google My Business. Pro Tip: Although its a ranking signal, its one of the most common reasons for GMB suspensions. Add as many labels as you need for each listing. Its also important to realize that the purpose of your Google Business Profile is to show up for queries with local intent. Note: This feature only exists for established businesses Google has indexed in the Knowledge Graph. As a general rule, the more websites link to you, the higher you rank in Google. Pro Tip: You can quickly generate a Google My Business URL or Google review link within the management dashboard to share with customers. Go to Google My Business Profile Manager and click "Manage Now." From here, log in to or create a Google Account and enter your business name and city. Click the dropdown arrow to change the users access level. Google asks questions like Is there a wheelchair accessible entrance here? Is the parking here free? and even asks people which images they think are more helpful. This Google my business profile optimization tutorial is the most comprehensive (\u0026 Valuable) video guide available on the web for any local business owner. Click on the image, then click the flag icon in the upper-right corner. For this reason, its worth mentioning the products and services that you sell on your website. 2023 Dalton Luka, SEO consultant and growth marketer, Google My Business Checklist & GMB Audit Template. Link your GMB listing to Google Ads and /or Google Merchant Center. Feel free to copy and paste the descriptions and details from your website to speed this process up. Get the week's best marketing content in your inbox. Step 2: Go to google.com/business and select "Start now" in the top right-hand corner. Choose your primary business category. Again, this doesnt guarantee that image will be selected by Google as the primary photo, but it does tell Google that is the image youd prefer. Upload Photos, Videos, and Virtual Tours, how to add keywords to Google My Business, Googles Guide for Updating the Knowledge Panel, Keyword Frequency: What Is It In SEO? Stand out on Google with a free Business Profile. Also, business hours may increase the chances of Google showing your listing over a competitor if you have extended hours. Otherwise, you could overoptimize the review section and trigger a closer look at your Business Profile by the Google My Business Web Spam team. Learn how to create a link for customer reviews. Pro Tip: Use BrightLocals SERP Checker Tool to customize location settings to get accurate SERP results from any locality. Therefore, you should update your GMB Profile whenever circumstances like these occur: Google doesnt allow you to directly add social media links to your Business Profile; however, you can make it easy for Google associate social media profiles through on-page and off-page optimization. As a result, this will revert their business name, and remove any rankings boosts they may have been receiving. For example, you might use geographic regions as labels, or use a store type like Full Service or Limited Service. (And Why It Matters), How to Get Google Analytics Certification (Become Certified), 6 Best WordPress Schema Markup Plugins For Structured Data, 5 Best Schema Markup Testers & Structured Data Validators, How to Add Schema Markup to Website for SEO (Step-By-Step), Schema Markup Examples For SEO (With Code), Why Is Schema Markup Important For SEO? You can request another postcard from your GMB listing if needed. Note that short names are not available for all business categories. Take advantage of this space to describe each collection / product category using rich keywords. Upload high-quality photos and videos. Shows how many different websites are linking to this piece of content. Thus, Google My Business provides a good incentive for people to optimize it. You can check the status of your request in the GMB dashboard or use the link in your confirmation email. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Then, enter each competitors name as it appears on the profile. If you have multiple locations to report simultaneously, you can upload a spreadsheet on the form. That might sound counterintuitive, but it gives you the best shot at appearing for the most searches. In this case, you can enter a service area for your business to help optimize it for your more local searches. For example, perhaps you open for a few hours in the morning on Christmas Eve, then reopen in the evening. If you don't like it, just unsubscribe any time! I wont go through each item here, but here are some important considerations: Having defined business hours is extremely important for Google My Business optimization. Be sure to properly format all URLs that youll use in your listing. Add photos, videos and virtual tours. P.S. All things held constant, whos listing would you bet has position #1 at 9 PM? Furthermore, special business hours should also be added for Holidays, and other days of non-operation. Photos, videos and virtual tours are an important part of your Google My Business listing. Log back in to Google My Business and enter the verification code for your listing. In addition to the audit, youll want to go through the Google My Business checklist and review that each item is complete to ensure your listing is 100% complete and optimized. Photo uploads should be a recurring task to optimize your Google My Business listing. Restaurants can add a special URL to link people to their menus. If you want people to find your business statewide, nationwide, or internationally, youll need to invest in SEO beyond Google My Business. A family member recently joined an online dating site, but they couldn't figure out why they weren't making connections despite their hours of clicking, swiping, and viewing. Prepare information to share with GMB support: Detailed information on why the link should be removed (e.g. Showcase your business at the top of the results: Help customers learn more about your business by showcasing your Google Business Profile, . Avoid promotional or other non-natural text on your images. 2. Prominence refers to how well known a business is. There is no guarantee that Google will remove the image or notify you, so check back occasionally. Click the Verify button in the email or enter the code in your GMB listing. Of course, it depends on your industry, but a mobile device is how the majority of customers are going to be searching for local businesses. When someone searches for a business or place near their location, theyll find local results across Googlein places like Maps and Search. They show up in a carousel near the bottom of your Google Business panel. See real results. Software like Local Viking that provide a high level look at keyword rankings with a geo grid view. As a result, your listing title should be your businesss real-world name. Interestingly, Google also highlights reviews containing relevant keywords from the searchers query in the results. ----------------------------------------------------------------------------------------------------------WANT TO RANK HIGHER ON GOOGLE MAPS \u0026 GOOGLE SEARCH? Mentioning the additional products and services you offer on an FAQpage. Leveraging these Google My Business Optimization tactics can be a quick and impactful way to generate more visibility in local search that leads to more sales. At your customers location (service area business). When you reply to reviews, it shows that you value your customers and their feedback. Explaining what sets you apart from the competition. All images should JPG / PNG format, no larger than 10MB and a minimum of 720720 pixels. Reworking your homepage copy to mention more products and services (dont go crazy here, keep it natural and readable above allelse). Only available for certain types of service businesses (dentists, attorneys, insurance agents, hotels, marketing agencies, and others). Check the boxes next to the locations you want added to the group, then click the Actions button and select Transfer location. Click Info and then click Attributes. Use the same business name as on your signs, business cards and legal documents. Remember that images that appear on your listing are a combination of ones you upload and ones that the public uploads. By entering the address into the Google Maps search bar and clicking on the Add your business link. Like GMB Posts, Product Carousels also occupy more listing real estate, and can be used to send searchers directly to product pages. The location group details screen will appear. Also, youll find related keywords here that can be helpful to include in your overall keyword strategy. Images you upload will not appear on your public listing until you. It also restricts access from others changing this information without your approval. People might have questions about your business that your listing doesnt answer. Go here to set up a new account google.com/business/. All Rights Reserved. You will get a generic email response after you submit the form, but will not receive any further updates since its not a business you actually own or manage. A chartered accountant is a relevant result whether people search specifically for a chartered accountant, or more broadly for an accountant. Those may be flagged and removed. Thats rarely ideal and often results in customers seeing misleading or inaccurate information about your business. If you purchase a product or service using those links I may receive a small commission. Dont list every place that springs to mind in the hope of showing up for more searches. If it doesn't show up, create a new profile. Select Primary and Secondary Categories, 12. Here are just a few tangible benefits to claiming and optimizing your Google Business Profile: Heres how to optimize your Business Profilethrough Google My Business: Its important to note that Google Business Profiles and Google My Business are two separate things: Before you can optimize anything, you first need to create or claimyour Google Business Profile through Google My Business. Create a separate listing for each product and service. Add a description of each service up to 1000 characters. As mentioned in this guide on how to add keywords to Google My Business, you should include relevant terms you want your listing to rank for in Google by adding them to the description field. The messaging feature allows you to interact with your customers in real time directly from your Google My Business Profile. Its also important that your own website has a valid SSL certificate (using the https:// protocol) this is also another important ranking signal. Ask a common question about the business. Choose the most appropriate category that accurately represents your business for the primary category. Put suite numbers in a second line. You can also pick the top terms and use keyword combinations such as [keyword] + [city] to help add additional relevance to your Business Profile. Provide information like, but not limited to, your: Learn how to edit your business information. Hit me up on Twitter. We try to show you the kind of nearby restaurant that youd like to visit. Search is a zero-sum game. For example, if youre wanting to target Phoenix, Arizona, but have a single office that is physically located in Tucson (112 miles away), youre probably going to want to rethink your strategy. Then, use it to inform your own strategy. A combination of thesefactors helps us find the best match for your search. It drives the local business search results on Google search, maps, Google Assistant (voice search) and more. Learn how to make your business easier to find online. Now, its possible for listings to feature a Reserve a Table button, and receive the GrubHub order feature. Otherwise, theres no way for customers to contact you. Once completed for each competitor, youll see something like this. Adding photos to your listing is very simple. Its frustrating and a surefire way to earn bad reviews that can negatively impact your local rankings. Plus get invites to our free, weekly digital marketing Q&A sessions specifically for local businesses. Post questions to GMB volunteers and users if you cannot find an existing answer to your question (you must be logged in to your Google account to post). Search the GMB Knowledge Base (no need to be logged in). Eric is the Founder and CEO of Local Marketing Institute. NAP is the most important information in your Google My Business profile. Relevance refers to how well a local Business Profile matches what someone is searching for. Must link to a page on your website. But adding photos yourself helps ensure that your listing looks its best and stands out for the right reasons in search results. All of these queries used to find your business can be found in Insights. Cover photo This should be the primary photo that youd prefer to represent your business. To remove or fix these links, you must contact the specific 3rd party provider and make your request. However, Googles advice is to be as specific as possible, so chartered accountant is likely the best option here. You can add up to twenty of these, but its important to be accurate. verify listings for their members or clients. For example, restaurants can list their menu items, hair salons can use a third-party provider to allow searchers to book appointments directly from their Business Profile, and soon. Fill out these key areas: Business Name Address Phone Number Hours of operation Google Reviews are one of the biggest ranking factors in Googles Local 3-Pack, making them essential to any Local SEO Strategy. Then go back and answer it. Log in to Google My Business and go to your listing. During the initial set up of your Google My Business Profile account. Business attributes vary by category and can include items like: Just select as many attributes that apply to your business to optimize this aspect of your listing for digital marketing. Make sure the desired location group is selected. Consider enabling Reserve with Google if appropriate. Remember that these images are the first impression that many people will have about your business. If we search for this keyword, we see a map pack in the search results. If you have more than 10 locations, you can. The goal is to provide potential customers with a feel for the products, food & drink, common areas, or rooms that your business may offer. Add 3-5 photos each of the outside and inside of your business using different angles and different times of the day so people can get a good feel for the location. The local business listing is incomplete without the Google My Business (GMB) listing and its optimization. You cannot control the subjective attributes Google asks about your business, nor the responses that people might give. Pro Tip: In many niches, customers wont be searching from the large metro area. If the review is on your own listing, first consider responding to it to show future customers that you take reviews seriously and are committed to good customer service. Note that this will eliminate a pin for you business on maps, but it will still be listed in search results. Claim / Create a Google My Business Listing, How to Contact Google My Business Support, Tips and training to help you get more customers. Fake reviews are a big problem on GMB. Certain types of businesses can monitor subjective attributes by using the Insights tab in your Google My Business listing. You can assign up to 10 labels per location. If you are a chain / franchise with more than 10 locations, you may be eligible for bulk verification. Verify your business locations so theyre more likely to show in local search results across Google products, like Maps and Search. Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of utilities, including. Setup a welcome offer and use Google Posts regularly. As mentioned in this other guide on Google My Business benefits, your Profile allow you to share digital marketing information directly with your customers through your listing on Google Search and Google Maps. As a Google Premier Partner, Thryv removes the time-consuming verification process to eliminate wait time and give you ownership of your info fast. By the end of this guide, youll know how to increase the search engine optimization and performance for your Business Profile listing on Google to get better rankings and traffic for your website and physical location. To enable this feature, download the Google My Business app for iOSor Android. People need to know when youre open and closed, so everyone should add their opening hours. See, If you are a seasonal business or have multiple sets of hours such as banks with ATMs, gas stations with self-serve pumps, storage facilities with different office and gate hours, etc. Review NAP Consistency. Choose the most appropriate category that accurately represents your business. For brand consistency, its preferable to use the same short name as you for your social media accounts, but this is not required. Click Info and then click Description. Labels (tags) help multi-location businesses organize their listings. For most businesses, this is easy enough. First, the represent your business to potential customers so you want to give them the best impression possible for your business. Include as many items as you can in each section. Optimize the Google My Business Description, 8. Choose email from the list of verification options. A specific ID for each location used to help organize listings for multi-location businesses. The sections below go into detail on each step. Only shows up for end users in the Google Maps app right now. Choose a short name for your business as desired (maximum 32 characters). Google My Business is a free toolthat allows business owners to create, manage and optimize their Google Business Profile. so that people get a feel for the location. Local results favor the most relevant results for each search. If youre a location business,set your address and leave the service area field empty. Those sections are optimized separately. To make advanced optimizations, get access to the GMB Audit Template & Optimization Checklist via Google Drive. Having even the slightest change or inaccuracy in the NAP information can affect your local SEO strategy. Complete and submit the content violation form. SelectEdit profile > Business information. These links cannot be edited by the business owner. However, people still search for and use the GMB name and acronym, so well use them interchangeably throughout this checklist. For single location businesses, use the homepage of your website. : Book a Tailored 1-on-1 session with me https://rankingacademy.co.uk/1-on-1-live-sessions/---------------------------------------------------------------------------------------------------------- TOOLS SPY ON YOUR COMPETITOR'S CATEGORIES https://bit.ly/3h8NyMU DOWNLOAD YOUR FREE REVIEW REQUEST TEMPLATEhttps://rankingacademy.co.uk/review-email-download-v2/CREATE A BOOKING CALENDAR FOR YOUR APPOINTMENT LINK https://calendly.com/---------------------------------------------------------------------------------------------------------- WATCH NEXTGOOGLE BUSINESS PROFILE SET UP STEP BY STEP https://youtu.be/KWZs5ITvzbwTO HIDE OR NOT TO HIDE YOUR BUSINESS ADDRESS https://youtu.be/t8D8nUHxNloGoogle adds POWERFUL NEW FEATURE to Google Business Profiles https://youtu.be/wE2OVP7tCxs---------------------------------------------------------------------------------------------------------TABLE OF CONTENT0:00 Intro1:30 Log into your profile2:35 Business name4:47 Business address9:28 Phone number10:20 Business Categories12:46 Website link15:19 Google reviews17:48 Business hours20:01 Appointment Link21:29 Business Description22:42 Years in business24:01 Business attributes25:09 Questions and answers27:21 Photos29:58 Products \u0026 Services33:08 Google posts35:05 Messages---------------------------------------------------------------------------------------------------------- Special thanks to https://excelelectrician.co.uk/ for letting me use their Google Business Profile Data---------------------------------------------------------------------------------------------------------For more videos like this one, just subscribe to Ranking Academy: http://www.youtube.com/c/RankingacademyUk?sub_confirmation=1 #googlebusinessprofile #googlemybusiness #seo DON'T FORGET TO VISIT https://rankingacademy.co.uk TikTok: https://www.tiktok.com/@rankingacademy Instagram: https://www.instagram.com/rankingacademy Facebook: https://www.facebook.com/rankingacademyDISCLAIMER: Some links included in this video and its description might be affiliate links. If it pops up in the dropdown, hit the business name and claim the profile. Re-upload the spreadsheet with new store codes. There are several platforms that automate this process like BrightLocal and Podium, which make it possible to send review emails to customers after they complete a purchase. Combining Google Ads with local SEO efforts provides a . To maximize how often users find your business in local search results, ensure that your business information in Business Profileis accurate, complete, and engaging. Unfortunately you cannot actually set which photo appears as the primary photo in your Google My Business listing. But there are times when the best choice isnt as clearcut. With the Google My Business Dashboard, its possible to view insights for up to 90-days of data. Choose phone from the list of verification options. A study by BrightLocalfound that businesses with more than 100 photos get 520% more calls, 2,717% more direction requests, and 1,065% more website clicks than the average business. From there, log in to your Google account, go to the Customers tab, then the Messages tab, then hit the option to turn on messaging. Image SEO: 12 Actionable Tips for More Organic Traffic. There's also an additional charge of $50 per Google My Business Profile post to keep your customers updated about your company. Learn more about creating great business posts in this short guide from Google. Pro Tip: Its important to regularly upload photos, and you can use this Google My Business photo optimization guide to understand how to include it in your Local SEO strategy. Google says that the boundaries of your overall area shouldnt extend farther than about 2 hours of driving time from where your business is based, so usually one or two nearby towns or cities is plenty. Otherwise, hit the option to create a new business with thatname. Use the same description of each menu item as you do in the actual menu; up to 1,000 characters. Create separate sections for each section of your menu. If you havent already done so, search for the business on Google, Click the Own this business? link (desktop) or Claim this business link (mobile). Use this in addition to a link to your menu on your website. Note that Google will NOT remove a review because you dont recognize the customer name or you dont like what the reviewer had to say. More on Listings Get Found Fast If you are managing more than one listing, you can create location groups. Use these local landing page examples and checklist to optimize your web page and improve your visibility in search. Next, lets add the competitors website link. You cannot choose which methods Google makes available. A restaurant without opening hours listed. We've sent you a link to verify your email. If you own a pizza restaurant, choose pizza restaurant. From there, you can manage users just as with an individual listing except that the permissions will be applied to all listings within the location group. Enter the business name, city and state / province. Just know that your business name on your Business Profile should actually be your business name, not an optimized version with a bunch ofkeywords. In some ways, your GMB listing is even more important that your website. Filip Stojanovic on March 16, 2023 25 minute read You can write a description of up to 750 characters, however, only the first 244 characters display on your Google listing unless the visitor clicks More. Company descriptions likely dont directly impact rankings, so adding keywords here wont directly impact any SEO efforts. ATMs, video-rental kiosks, express mail drops and select other similar services. You can do this as many times as youneed. Follow the instructions to verify your information and claim the listing. 10. For example, our algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results. However, having a set description does contribute to the Google My Business profile completion. In this tutorial, I take you through each component of your Google my business listing and show you how to make the most of them one by one and step by step. Seasonal businesses with permanent signage at location. GMB optimization includes checking for any errors or outdated information on your GMB profile, making sure everything looks good at first glance, and optimizing with SEO keywords in order to get . Recommended reading:Image SEO: 12 Actionable Tips for More Organic Traffic. Business attributes can help your profile standout in search results, and help users make important buying decisions (especially for restaurants and hotels). Setup a welcome offer and use Google Posts regularly. Recommendations for business descriptions: Think about what youd want your customers to know most about your business. When you optimize a GMB listing, you optimize not only to help your business rank better in search results, but also to help encourage people who see your listing to take the next step and contact or visit you. This is required for bulk upload listings on Google My Business. This helps me support my channel so I can make more free courses for you. If youve already claimed your Google Business Profile, youll see a management dashboard. 3. Step 3: Enter your business name. To showcase your goods and services, and to tell the story of your business, add photos to your Business Profile. Learn how to add products to your Business Profile. But you can influence these algorithms. Pro Tip: Use this keyword research guide and template to discover competitor keyword rankings, identify keyword opportunities, and generate ideas for new content. local landing page examples and checklist, steps to add social media profiles to Google My Business, how to write an excellent Google My Business description, Google My Business photo optimization guide, adding services to you Google Business profile, Access my private templates & ranking framework , How to Update Business Hours for Google Business Profile, How To Create & Set Up Google My Business (2023 Guide), How To Change Primary Category On Google My Business, Google My Business Attributes (2023 Guide & Examples), Company A has business hours of Monday Sunday 7 AM 7 PM, Company B has business hours of Monday Sunday Open 24 hours. Update your business hours regularly, including when you open and close, and. Team photos Upload at least three photos showing the management team and employees. When they asked me to look at their profile, it was blatantly clear why they weren't succeeding. This text should describe your business in an engaging and authentic manner but should not reference things like ongoing sales or promotions. Install the Google Hangouts app for iOS or Android. Customers wanting to visit your storefront or office still needthis. Add as many photos and videos of products as you can, such as food and drinks, before and after service, special items, etc. Follow these steps to add the opening date for your business: The description field for your business is a key area in this optimization checklist for SEO. Remember to optimize Google Business Profiles, create effective campaigns, utilize ad extensions, and track conversions for optimal results. Click Verify Now and you will be presented with your verification options. This process involves creating or logging into your Google account and providing basic information . Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. We recommend using the same description that you would use in your product catalog. Stephen Hockman is an entrepreneur and founder of SEO Chatter. I've used this exact template to get some massiveSEO wins for local businesses And it's SUPEReasy to use. See How My Agency Can Drive More Traffic to Your Website SEO - unlock more SEO traffic. For example, lets say that youre a chartered accountant running an accountancy firm. Claim or create a Google My Business listing, Verify your listing to prove its for a legitimate business, Setup users with proper access to your account, Optimize your business information (name, address, phone, hours, categories, etc. Local Marketing Institute LLC. Do not use stock photography. Google My Business (GMB) is the most important online listing for any local business. For new listings, the only way to verify your Google Business Profile is by sending a postcard to the listings address. GMB Optimization is a powerful service that takes what you've already done to improve your Google My Business listing and pushes it over the edge. To manage user access for the location group, go back to the Manage locations page. And Google themselves state that high-quality, positive reviews from your customers can improve your business visibility and increase the likelihood that a shopper will visit your location. You can enter a short name for your listing that will make it easier for people to share your listing, link to your listing or link directly to your reviews page. As for additional categories, only add them if you need to let potential customers know about products or services that dont fall under your primary category. Google My Business is the platform that provides tools for you to optimize and manage your Google Business Profile, also known as a Google business listing. However, these photo insights may become available again in the future. We created this checklist for Google My Business as a single point of reference and will update it continually to reflect the changes and best practices recommended by the most well-respected local search experts in the world. In the next report, were able to see a bit more detail. These dont have to be professional headshots and usually more candid shots work better. Dont go cheap! Use ZIP/postal codes if you need to be more granular. If youre a hybrid business, run through the same steps as service-area businesses, but dont clear your address. With Google Ads, you can have a location extension that allows you to show a different phone number than the one used in your normal Google My Business listing. Step #3: Next, choose your business category. You can increase the keyword density for local SEO terms by adding them to your responses. or http:// if your site isnt secure, and include or omit the www as appropriate. Stephen Hockman has been doing SEO since 2005. Searching for the business address or name on Google Search and clicking on the Own this business? link that appears in the knowledge panel. Your Google My Business SEO can go a long way to helping locals find you. Its always possible the website fails to mention these services because they dont offer them, but given their other services, its quite likely that they provide at least some. A Step-by-Step Guide to Getting the Most out of Your Google My Business Listing. Profiles with a higher review count tend to get shown more to potential customers. please refer to. A manage permissions screen will open showing who currently has access. Step 1: Log into the Google Account you want associated with your business (or create a Google Account if you don't already have one). You might wonder which of these categories to choose: The answer is that theres no definitive answer. By filling out every piece of information within Google My Business, you gain online authority and provide another signal to Google that you offer services/products within a specified area. For example, if we search for woodburn oregon sympathy flowers, Valley Pacific Floral ranks in the map pack. Also, including social proofing and an offer can help to further incentivize users to take action. Church services, classes or meetings at locations you dont have the authority to represent. These are attributes that you can explicitly set for your business. This feature can also make your profile eligible for local justifications an additional SERP feature that can increase CTR rates. Step 4: Enter your business address. This is also the only category that people see on your GMB Profile listing.

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