In 1994, when Amazon was founded it was running out of the founder Jeff Bezos' garage, making $20,000 per week in profit. Globalization is the expansion and development of international markets outside of the company's home country. I also think that Apple needs to ban together with other manufacturing companies such as Microsoft, Alphabet, and Amazon to contest the current Presidents goals of bringing all manufacturing back to the United States and making America great again. I think a better approach is understanding the root causes that are driving companies to manufacture abroad (e.g., is it purely cost of labor or other factors). Explains globalization is the highest stage of internationalization, where the broader representation under it means the totality of processes and phenomena such as trans-border flows of goods, services, capital, technology, information, cross-country movement of people, and prevalence of orientation to the world market. Design of Goods and Services. Explains that apple relies on its brand name, quality of their products, and advanced technology to gain a competitive advantage. Opines that apple's partnership with earthlink, an internet service company, will provide them with an opportunity for advancement into the industry. Its product history since Steve Jobss return in 1997 gives us a solid list of examples to choose from, from its very first iPod, to Apples PowerBook (and later MacBook) lines, to the iPhone and the iPad. Explains that apple's attractiveness as an employer attracts the best graduates from best universities. While studying in college, you will certainly need to pen a bunch of Case Studies on Globalization. Apple Inc. is a multinational company, based in America, which innovate, develop and sell personal computer its software named Macintosh and various other products like the iPhone and the iPad. Bruxelles. Linked with the idea of market power, the principle "too big to fail" proved at that time to be false. Explains that apple is a multinational company, based in america, which innovates, develops and sells personal computer software called macintosh and various other products like the iphone and the ipad. Explains that the currency rate exchange system is the price of one currency stated in terms of the other. https://www.newyorker.com/business/currency/why-donald-trump-is-wrong-about-manufacturing-jobs-and-china. The beverage can taste different, depending on the likes and dislikes of the specific market. Apple continues to explore its options of where to manufacture based off of costs, complexity, potential and capability. the company's purpose was to generate the impression of enhancing value without charging premium prices. apples pc is still one of the best desk top computers due to its close operating system. Other categories that the supply chains were critiqued under included speed, agility, efficiency, responsiveness, and innovation. The return of Steve Jobs, the companies founder, as CEO has pulled the companys stock price up 775-percent through his launch of innovative products such as the iMac computer line. show more content, The organization has had to ensure that it has retail stores in many countries globally and website options in more than 100 countries. Inc., n.d.). Apple has many other areas of business where it has created jobs within Apple and the rest coming from suppliers and developers. Analyzes how steve jobs and steve wozniak were able to capitalize on the fact that they were nobodies from nowhere and managed to intrigue the world with their product. CNBC, 18 Nov. 2016. 53). (2005). Explains that suppliers of raw materials exert a high bargaining power over the manufacturers they are delivering. (Press Release of Apple), Apple was founded in 1976 by Steve Jobs and Steve Wozniak, who were determined to change the way people were utilizing the computer. The industry that I chose to write about is Apple, I chose this company because I am most familiar with it being that I have an iPhone and we also brought an iPad for my son so you can pretty much say that we have been in the apple family since they have hit the market. steve job believed innovation has nothing to do with huge investments rather innovation comes from the knowledge of the employed people. Explains that the political driver is the unification and socialization of the global community. This website helped me pass! in its early days, apple usually look beyond its own backyard to manufacture its . All of this has only been made possible by improved communications, transport, knowledge diffusion and the movement of people and capital. Coke's international marketing team continues to look for ways that Coke can diversify its production, marketing, and outreach methods. View Case Study - Apple.pdf from CIS 4350 at Texas A&M University, -Central Texas. this would be a smart strategic move because there will be an improvement in shareholder loyalty thus an increase in shares. All countries have a very different lifestyle. Copyright 2000-2023. this is not an effective management strategy because strategic management requires that everyone within the organization should be involved in the decision making and thinking. Let's take a look at these strategies in more detail. Globalization Case Study: Amazon 1105 Words | 5 Pages. This Article Explains Why Apple Makes iPhones In China And Why The US Is Screwed. Data and experts disagree. Explains that a supply chain is tightly linked to the concept of collaboration. Explains that apple was founded in 1976 by steve jobs and steve wozniak, who were determined to change the way people were utilizing the computer. The organization specializes in the design as well as development of consumer electronics including: computer software 's, and also personal computers. They also sell a variety of related software, services, and networking solutions. Explains that companies looking to become global are looking for the best cost. Based in Atlanta, Georgia, the company focuses on making non-alcoholic beverages accessible. Opines that apple has a competitive advantage over its competitors by creating the highest quality products and services. Lastly, I think one other element that will figure into Apples decision to invest more in US manufacturing is where its key partners and suppliers are going. The organizations production networks have been geared to enhancing global competition (Lusted, 2012) .The Company is further good when it comes to seizing the opportunities available in global market. Thanks for sharing your insights on Apple and the implications protectionists policies will have on the company moving forward. Sources: Kenyie Shofner, Thinking Differently: Why Apple's Brand Succeeds Worldwide, United Language Group, n.d. Explains that apple is a widely successful company, with loyal fans, and an example of how any corporate culture can be taken overboard. Explains that consumer tastes and preferences determine the consumer's choice of goods or services. It has also used horizontal integration; in 1982.. it took over the smaller Macintosh organisation and had a successful launch as it rebranded it as AppleMacs. Apple is currently heavily weighted in China for final assembly manufacturing, but if there were any changes in government regulations or tariff rates as stated by President Trump, it could put Apple at a significant disadvantage to getting product to customers in a timely manner and take an enormous hit to margins. jobs are broken down to simple and separate tasks then each employee will be tasked based on their skills. The Olympics, for example, took Coke's name wherever the Games went. strategic management. Foxconn Technology Group, Hon Hai Precision Industry Co. Ltd is currently ranked 30th among the Global Fortune 500 in the year 2013, holding a total of $132.1 billion revenue, a number reached by calculating total revenue for its respective fiscal years (CNNMoney, 2013). their products are expensive and out of reach by the general public. Vincent, James. It presents case studies on different area Environmental advantages of Apple in China. For the organization to find efficient as well as cheap means of production, it has to bargain hard so as to allow its contractors to have low profits. The products produced by Apple Inc. include; iPhone, iPad, Mac, Apple Television, iPod, software applications, the iOS and OSX operating systems, iCloud, and many different accessories and the support offerings. Moreover, Apple has also managed its business on the geographic basis of America, Europe and Japan. Evaluates apple's industry factors, which influence its strategy. Benefits include international opportunities to its employees, speed to market for its customers to have the latest and greatest technology, and efficiencies in the supply chain with the sub-component suppliers. As these sporting events broadened their fan base worldwide, Coke followed. Whereas for Coke's international sales, a concentrate is prepared and sold to local bottlers. The company sold its first Coke in 1886 at Jacobs' Pharmacy, but the company's mission hasn't changed; the goal is to sell the highest number of beverages to the most people. The shops they distribute the phones to always try to find ways to discount their customers which always creates customer satisfaction. It is the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of skill and technology. products are being designed with cleaner, safer materials that reduce or eliminate toxins. The State of Globalization in 2022 Globalization Digital Article Steven A. Altman Caroline R. Bastian Its collapse has been vastly overstated, according to an analysis of international flows of. Apple was one of the top companies rated in the resilience category by overcoming such hurdles as the Japanese earthquake without any major disruptions. 2 0 . A case solution (apple goes global) Authors: Md Abdour Rouf Hamdi Khoudi University of Carthage Lakshila Dedunu Sabaragamuwa University of Sri Lanka Sourav Miha Daffodil International University. As a company, the imaginative and invocative approaches of technological product advancements have enable Apple, Inc. to achieve an elite status among technology companies throughout the world. Opines that apple is a success despite several poor efforts to roll out innovative products. market trends push technology to the development of the companys brand. Explains that apple inc.'s strategic management is a continuous process that directs an organization to be appropriately suited to its internal and external environment. Opines that there is no intention to minimise their expense on productivity development. Apple has reinvented the mobile phone with its revolutionary iPhone and App store, and is defining the future of mobile media and computing devices with iPad. 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